One clear unit. Controlled external budgets.
A Lane Cycle is a scheduled operating pass for one active brand or voice space: Lane reviews evidence, proposes the next work, waits for approval, and learns from the result. Add capacity when the work proves useful.
Find your Lane Cycle plan$100/mo
plus approved external budgets
1 active space
1 Lane Cycle each week
For exploring a focused GTM question with one company, product, or voice.
Most flexible
$500/mo
plus approved external budgets
Up to 5 active spaces
5 Lane Cycles each week
For a compact founder or product portfolio that needs a regular operating rhythm.
$1,500/mo
plus approved external budgets
Up to 15 active spaces
15 Lane Cycles each week
For a growing company, venture studio, or multi-market portfolio.
$3,500/mo
plus approved external budgets
Up to 35 active spaces
35 Lane Cycles each week
For agencies and teams operating a substantial client or brand portfolio.
Every tier includes personal first-run onboarding. Weekly Lane Cycle credits are allocated across your active spaces; they are not a generic model-token allowance. Prices are in USD and describe the Lane platform capacity.
Early-stage and community pricing: we reserve a limited number of discounted places for open-source projects, university-founded teams, and accelerator-backed startups. Ask us about availability.
One portfolio. Distinct voices.
Five spaces do not need to mean five unrelated clients. A founder can keep a company, public voice, product, market, and mission current without making every message sound the same.
Space 1
Core company or product
Space 2
Founder or expert voice
Space 3
Product line or offer
Space 4
Regional or language presence
Space 5
Cause, venture, or approved collaborator
Each space keeps its own audience, voice, channels, and approval boundaries. Lane helps the work stay current and learn which space earns attention and traction.
Expand deliberately
Start with the work in front of you. Add a space, cycle, control surface, or collaboration channel when it earns its place.
$100/mo
Add one active brand or voice space and one Lane Cycle each week.
$100/mo
Direct channel and cadence selection while keeping approval guardrails.
$100/mo
Add conversational control inside the Lane platform.
$200/mo
Add Slack, Teams, and WhatsApp collaboration for your team.
No call required
Tell us what you are considering and we will reply by email. A call is optional.
We do not hide variable costs inside a mysterious token bundle. Your plan sets Lane capacity; your approved operating budget covers the vendors, models, estimated task costs, caps, and approvals that matter to your team.
Variable budgets can include
Use your existing vendor accounts where a workflow supports it, or agree a transparent managed budget. In either case, work stays within the caps and approval path you set.
For agencies and specialists
Use Lane Cycle capacity to configure, run, and evidence marketing workflows across a client portfolio. We are not here to replace your expertise; we help make it easier to focus that expertise on the work that earns traction.
First-run onboarding turns the plan you choose into an operating model that makes sense for your portfolio.
Start with the active brand or voice spaces and weekly Lane Cycles that match the work in front of you.
Configure Lane, choose vendors and workflows, and agree the external spend caps that need approval.
Lane coordinates approved work; together, you review evidence, cost, and the next move.
A Lane Cycle is one scheduled operating pass for one active brand or voice space. Lane reviews evidence, finds the next opportunity, proposes actions for approval, and records what she learns. Discover cycles focus on discovery and proposals; higher plans can continue through approved execution in connected tools.
A space can be a company, founder voice, product line, regional or language version, cause, related venture, or approved collaborator. Each has its own audience, voice, channels, and approval boundaries.
Your monthly commitment has two parts: the Lane plan, which sets active spaces and weekly Lane Cycle capacity, plus the external operating budget you approve for AI generation, media, email, data, and connected tools. The plan is not a token bundle.
Yes. Weekly Lane Cycle credits are allocated across your active spaces. Higher plans permit more cycles on one priority space when a launch, opportunity, or problem needs concentrated attention.
Variable spend includes AI text, image, and video generation; advertising and media spend; email delivery; data providers; and other third-party services used by an agreed workflow. These are not hidden inside a token bundle.
Routine research, drafts, revisions, and learning draw from an agreed monthly working budget whether you keep a draft or not; that is the cost of doing the work and improving the next recommendation. We do not bill draft-by-draft, and Lane does not create billable work outside the agreed plan or budget.
We agree a working budget for routine research and drafting, then separate activation budgets for higher-cost generation, media, sending, publishing, data, and other external actions. Lane keeps spend visible and does not exceed an agreed limit or activation approval path.
Where a workflow supports it, yes. We can use your existing advertising, email, data, and other vendor accounts, or agree a transparent managed budget for the work in scope.
Choose the plan that feels closest to your current portfolio, then send a question through the enquiry form. We will help with the first-run setup, workflows, external budget, and approval guardrails.
Security is a priority. We use enterprise-grade encryption for data transmission and storage, protect your brand assets and content, and do not share your data with third parties. We are working toward SOC 2 readiness for customers who require formal security assurance; Luminary Lane is not yet SOC 2 attested.