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What Does Marketing Actually Cost Your Startup?
Compare the true annual cost — cash spend plus your time — across every marketing approach. See exactly where Luminary Lane fits.
Tell us about your startup
1 channel 10 channels
Advanced: set your founder salary assumption (used for time cost)
Used to calculate the cost of your time. Default: $120,000/yr.
Annual Total Cost Comparison
Includes cash spend and the cost of your time at your salary rate.
Bar lengths are proportional to each option's total annual cost. Adjust inputs above to recalculate.
See the full line-item breakdown
Get the detailed cost breakdown for every option — recruiting costs, tool costs, per-channel overhead, and more.
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Full Cost Breakdown
| Line Item | CMO Hire | Agency | Freelancers | DIY | Lane |
|---|
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